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U.S. AD INDUSTRY EMPLOYMENT


Advertising services and media firms employed 1.61 m people in the U.S. (Feb 2007). Over that period, the ad industry slightly trailed overall U.S. job growth (up 1.5%). Still, agencies employ 24,000 fewer people now than at their bubble-era 2000 peak. Jobs in 1000s.


Advertising Job January 06 February 06 march 06 April 06 May 06 June 06 July 06 August 06 September 06 October 06 November 06 December 06 January 07 February 07
AD AGENCIES 172.2 173.0 175.3 177.1 178.0 181.1 182.6 183.7 181.6 182.0 181.8 182.0 181.9 183.4
MEDIA BUYING AGENCIES, MEDIA REPS 41.3 42.3 41.6 41.5 40.5 41.5 41.9 42.4 41.8 41.5 42.0 42.2 42.1 42.7
DIRECT MAIL 69.8 70.8 69.6 69.6 68.3 69.0 68.1 68.8 69.3 69.9 69.7 69.5 69.1 68.8
PUBLIC RELATIONS AGENCIES 46.6 46.6 46.9 46.2 46.4 47.8 48.0 48.3 46.2 45.6 46.6 46.6 47.0 48.1
ADV. MATERIAL DISTRIB. & OTHER ADV. SERVICES 84.7 85.0 83.2 86.1 87.2 89.4 88.9 90.0 89.0 91.6 90.4 87.1 83.3 85.0
GRAPHIC DESIGN SERVICES 68.3 69.3 70.0 68.5 68.3 70.4 70.0 71.3 69.7 69.3 69.5 69.0 67.7 69.6
MKTG. CONSULTING SERVICES 122.1 124.3 125.8 126.4 127.8 129.5 132.3 131.5 130.3 131.8 133.9 134.1 133.4 133.7
MARKET RESEARCH 106.4 108.7 109.2 108.4 108.0 109.3 108.5 110.6 108.7 110.6 110.0 107.4 103.0 102.1
ADV./MKTG. SERVICES1 711.4 720.0 721.6 723.8 724.5 738.0 740.3 746.6 736.6 742.3 743.9 737.9 727.5 733.4
TV B'CASTING 126.2 126.7 126.5 126.4 126.5 127.8 127.3 128.0 128.0 129.0 129.6 130.2 130.3 130.3
CABLE & OTHER SUBSCRIPTION PROGRAMMING 88.9 89.6 89.6 90.3 89.3 89.6 91.5 90.4 90.1 90.4 90.8 91.9 89.5 90.5
RADIO B'CASTING 110.3 110.9 111.5 112.9 113.9 114.6 113.9 114.6 114.6 113.5 114.5 116.2 114.4 115.6
NEWSPAPERS 364.6 365.7 365.5 363.3 359.4 360.3 358.3 357.6 359.2 358.9 359.5 359.9 356.1 356.8
MAGAZINES 141.8 142.6 143.1 143.7 144.4 144.8 146.5 146.9 144.0 144.0 144.8 144.9 145.3 146.4
INTERNET PUBLISHING & B'CASTING 32.2 33.7 33.5 34.0 34.4 34.3 33.2 34.4 34.9 35.7 36.3 37.0 36.8 37.9
MEDIA2 864.0 869.2 869.7 870.6 867.9 871.4 870.7 871.9 870.8 871.5 875.5 880.1 872.4 877.5
TOTAL AD INDUSTRY3 1,575.4 1,589.2 1,591.3 1,594.4 1,592.4 1,609.4 1,611.0 1,618.5 1,607.4 1,613.8 1,619.4 1,618.0 1,599.9 1,610.9



 

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