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U.S. Annual Advertising Spending Since 1919
Total advertising spending includes spending for advertising in newspapers, magazines, radio, broadcast television, cable television, direct mail, billboards and displays, Internet, and other forms.
| Year | Total Ad Spending (m.) | Ad Spending in News, Mags., Radio, TV (m.) | GDP (b.) | Ads as % of GDP |
|---|---|---|---|---|
| 1919 | 1,930 | 733 | 78.3 | 2.50% |
| 1920 | 2,480 | 830 | 88.4 | 2.80% |
| 1921 | 1,930 | 940 | 73.6 | 2.60% |
| 1922 | 2,200 | 1,017 | 73.4 | 3.00% |
| 1923 | 2,400 | 1,101 | 85.4 | 2.80% |
| 1924 | 2,480 | 1,188 | 87 | 2.90% |
| 1925 | 2,600 | 1,281 | 90.6 | 2.90% |
| 1926 | 2,700 | 1,355 | 97 | 2.80% |
| 1927 | 2,720 | 1,432 | 95.5 | 2.80% |
| 1928 | 2,760 | 1,493 | 97.4 | 2.80% |
| 1929 | 2,850 | 1,560 | 103.6 | 2.80% |
| 1930 | 2,450 | 1,378 | 91.2 | 2.70% |
| 1931 | 2,100 | 1,220 | 76.5 | 2.70% |
| 1932 | 1,620 | 1,000 | 58.7 | 2.80% |
| 1933 | 1,325 | 832 | 56.4 | 2.30% |
| 1934 | 1,650 | 935 | 66 | 2.50% |
| 1935 | 1,720 | 1,065 | 73.3 | 2.30% |
| 1936 | 1,930 | 1,191 | 83.8 | 2.30% |
| 1937 | 2,100 | 1,305 | 91.9 | 2.30% |
| 1938 | 1,930 | 1,182 | 86.1 | 2.20% |
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